Self-Publish Your Book with Lulu.Com, Saturday, February 23 at 3pm (HQ Raleigh)

Attend this session to learn all about how to publish your book through!

Panelists include Chelsea Bennett, Paul Hobday and John Hiester.

Chelsea Bennett: 

Chelsea Bennett is the Brand Engagement Manager for and is constantly researching and developing new resources for self-published authors. Her areas of expertise include self-publishing, Print-on-Demand technology, building an author brand, direct sales and marketing for self-published authors and entrepreneurs. 

Paul Hobday is the Senior Copywriter at Lulu, writing weekly blog posts and helping guide content for the company’s marketing. When he’s not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.

John Hiester took his first management position in 1989 and opened his first dealership in 2002. Since then, Hiester Automotive Group has added four locations, growing by more than 300 percent in seventeen years, from a dozen employees to more than 300.

He has been married to his wife, Lisa, for 34 years. They have two daughters; Amanda, who is a Pharmacist, and Ashley, who will graduate from NC State University this May.

Most recently, John is a published author with his new book Why Jacob Matters.